Vive le Vélo! is the most popular TV show on cycling in Belgium. It's broadcasted on the national channel VRT/Eén and hosted by Karl Vannieuwkerke.
Vive le Vélo! is also a lifestyle brand which has its own collection of cycling wear in addition to its collection of casual clothes.
In Feb '22 Vive le Vélo! opened its brand new flagship store in Diksmuide.