Oakley was born in California in 1975. It all started with a Mad scientist called Jim Jannard who held the belief that ‘everything in this world can and will become better’. To this day, this belief guides the design and production of every single product. Innovation and authenticity are at the heart of the brand. Oakley is most known for its Sports performance sunglasses, its Optical frames and Oakley Authentic prescription lenes, however there is also an extensive Goggle, Apparel, Headwear and footwear collection that is constantly evolving. The brand now holds over 800 worldwide patents including Prizm™ Lens technology that fines tunes vision for different sporting environments. Through a complex understanding of the way that our eyes perceive light, certain wavelengths of light have been stripped out or boosted to enhance colour and increase contrast. Whether on the mountain, road, golf course or the water, this allows athletes and consumers to see details that would otherwise be missed by the naked eye and ultimately improved performance. Many world class athletes wear Oakley products to compete at the very highest level. The products deliver far more than extreme functionality, they inspire emotional confidence in the most demanding clients in the world. Oakley has made a name for itself as a pioneering sports performance brand but the high-end appeal of their eyewear has transcended the world of sport and is worn by celebrities and influencers all over the world The brand epitomises excellence and is the answer to those consumers who cannot and will not negotiate when it comes to performance.