"Anyone who is cycling, running or walking knows the liberating feeling of the outdoors, the pleasure of physical exertion and is aware of his environmentally friendly choice of travel. But, he is also aware of the danger of an increasingly crowded environment and the risk of not to be seen and to be involved in an accident. For more than 15 years, the Belgian company WOWOW EUROPE has been making people visible on the road, and this in a trendy way. What started as a personal project of the manager Peter Lievens, has grown into a multinational company and market leader in this segment. The products of Wowow are, where possible, standardized according to the European standards for personal protective equipment. This provides the assurance for the user that he is purchasing a quality product guarantees optimal visibility, both during the day and in the dark. The brands Wowow, RaceViz and RunViz guarantee high quality and certified products, and offer very attractive jackets, vests, gloves and accessories for a very wide target group. All designed in the home base at Aalst and spread all over Europe."