QUOC exists to provide riders with footwear that allows them to express themselves through their passion. Performance, comfort and aesthetics in motion.

Quoc Pham founded the brand with a simple goal: to design cycling shoes he himself wanted to wear. In 2009, disillusioned with the fashion industry, Quoc found inspiration in his daily bike commutes, envisioning a cycling shoe that combined durability, style, and practicality. Armed with just a few hand-drawn sketches and an old English last, he developed the brand’s first shoe, the ‘Fixed England’, a leather commuter shoe reminiscent of the classic track cycling era. Over the years, QUOC has grown into a globally-recognized modern cycling brand,  renowned for comfort and style, and trusted by everyday cyclists and World Tour pros alike.

QUOC believes the best cycling shoes allow the rider to forget they're there—to focus wholly on the ride. For over a decade, we’ve crafted unmatched performance footwear, so comfortable they disappear from the foot, with zero compromises on aesthetics and rider expression.