Founded in 2004 in Aalst, Belgium, WOWOW has become one of the most trusted names in fluo and reflective gear across Europe. Our mission is simple: to make people visible on the road with products that combine certified safety and stylish design. From kids on their way to school and city commuters to cyclists and outdoor enthusiasts, our collections ensure visibility day and night, in every light.

On top of our evergreen vests and accessories, the Urban Pro Collection includes articles with technical features such as waterproof and windproof protection, perfectly suited for commuting in all conditions. We’re also developing more and more technical products, designed for performance, comfort, and safety without compromising on style.