EKOI–designs and markets high-end technical products — helmets, eyewear, apparel, protection gear, and accessories — often developed in collaboration with professional athletes and WorldTour teams. This innovation-, performance-, and design-driven approach enables the brand to meet the expectations of a demanding audience, from amateur cyclists to competitive riders.

PW8-This pedal/shoe concept was designed to deliver improved pedaling efficiency thanks to an axle-to-sole distance of just 8 mm and a support surface of 1,500 mm² — unmatched features on the market.
For 40 years, since the introduction of clipless pedals, cycling had seen no real innovation.
Patented and developed over more than four years, the PW8 pedal/shoe concept aims to offer a solution that is more efficient, lighter, more aerodynamic, easier to use, and more aesthetically refined.