Aware of the importance of quality equipment, we want our products to improve the comfort of all cyclists, as well as the performance of athletes.  

That's why the brands we work with are carefully selected according to criteria of QUALITY, INNOVATION and SUSTAINABILITY.

We also make every effort to create human and lasting relationships with all our partners. 

It is thanks to these values that Now Company has become one of the leading suppliers in the BENELUX and in France, as well as abroad, of various brands such as Topeak, Jagwire, Powerbar, Knog, Enduro Bearings, ...