At Velofinesse, we experience – how could it be otherwise – the finesse of cycling in all its facets. We offer unique products and services that focus on the cycling and racing experience.

In our webshop and pop-up store, you are sure to find the ideal gift for your favourite cycling enthusiast. From the delicious coffee of former cyclist Kris Boeckmans to the retro cycling jerseys of your favourite teams of yesteryear and our own t-shirts with the now famous and unmistakable message ‘Zwijg tis koers’ (Shut up, it's cycling).

We love authentic cycling. With cycling events in collaboration with real cycling legends and team building on our retro bikes, we provide a total experience in the wonderful world of this sport!

And our passion and ambition go further. Since 2023, we have also been bringing some fantastic brands to the Belgian market through a dealership. The focus is always on craftsmanship combined with innovation. High-quality products that take every cycling experience, from the recreational cyclist to the professional amateur, to a higher level.

Our logo features a ‘wildebeest’. For Velofinesse, this animal perfectly symbolises our story. Wildebeests, also known as “gnus”, travel thousands of kilometres a year in the service of the herd. They are not one of the “Big 5”, but they excel in their endurance. A logical and characterful “head brand” for Velofinesse!