In 2018, 'Team WCUP-Veldeman' was established within 3MD to support top talents in their development. For the short distance, the aim is to participate competitively in the T3 series, potentially serving as a springboard to international competitions. For the long distance, the ultimate goal is a top 100 finish at Ironman Hawaii or an equivalent achievement (top 10 at the Belgian Championships, podium in a competitive age group at Ironman or Challenge events). The driving forces behind the team are the Veldeman brothers, who are passionate about triathlon and wholeheartedly believe that this extra support can make the difference in maximizing an athlete’s potential.